Client
Capri Town Apartments
Services
Re Brand, Logo Design
REQUEST

Rebranding of the current logo.
With the new logo, the aim is to steer the image of the business towards a higher level. The request is for a colorful logo that has a reference to the location.

Solution

What is the main characteristic of an accommodation facility? Hospitality.
Capri's Piazzetta (just a stone's throw from the apartments) is not only known worldwide but is also the beating heart of the island.
In the logo, the C and T of Capri Town are incorporated; the Cs become open doors (symbolizing hospitality) to the city od Capri, represented by the bell tower (enclosed with the letter T).

Previous logo of Capri Town featuring a clip art-style illustration of Faraglioni on playful font.
Logo design for Capri Town Apartments. The brandmark incorporates the bell tower, reflecting its proximity to the structure, the letters C and T of the name, and welcoming doors. The naming is placed below the logo in a classic yet modern font.
The video demonstrates the Capri Town Apartments logo's construction, with the C letters forming open doors and a T representing the bell tower. The naming is classic yet modern.
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“Thank you for this fantastic job! You have demonstrated a great creative ability in creating our new logo. You listened carefully to our ideas and goals and translated everything into an elegant, modern, and meticulously crafted design!”
STEFANO - Co Owner Capri Town Apartments