At its annual conferences, organized by international groups, ALAI (Association Littéraire et Artistique Internationale) focuses on the most pressing issues related to copyright protection. The theme of the upcoming congress is 'Applied Arts and IP Law: the Uncertain Border between Beauty and Usefulness.'

ALAI Italy is seeking the creation of the logo and coordinated visual identity for the event. The primary target audience includes members of the association, mainly legal professionals and professors from various parts of the world.

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With the logo and coordinated visual identity, we have opted to maintain an elegant and institutional style that resonates with the target audience. The applied concepts focus on unity/overlap and the convergence of diverse entities in one place. The logo is composed of various colors converging into a hexagon. These colors represent different professionals and nationalities (yellow and green are the colors of the international association, while blue represents Italy). The white space formed at the center, created by the merging of these shapes, symbolizes the congress itself.