Zoet sells and produces Belgian chocolate.
The need is to create a logo and coordinated brand image that reflect the importance of craftsmanship and quality, aiming to integrate a shared experience for the customer.

Craftmanship and quality are invoked in every aspect of the brand identity.
The logo embodies the concept of a "quality stamp", and the various shades of brown fully represent the product. Both tha packaging and stationery require manual filling, echoing the concept of craftsmanship.
To encourage sharing, the packs are designed to be given as a gift or shipped. In fact, the flagship product, chocolate bars, is concived as a letter envelope where flavors are represented using stamps, and there's space to fill in the "from" and "to" fields.